Dog grooming done differently.

Asheville's only one-on-one holistic grooming salon. We specialize in reducing dog's anxiety and improving their care and comfort.



  • Your dog's comfort comes first.

    We understand that every dog is unique and that their personality and life experiences affect how they will experience grooming. Whether your pet is a brand new puppy, a sensitive senior, a nervous Nellie, or anything in between, we have the compassion and expertise to help them enjoy their grooming experience.

  • Our workers deserve the best.

    Every worker deserves the right to a minimum salary of living wage, and we encourage tipping for excellent work. Respecting each staff member's right to self-expression, including personal style, gender identity, and cultural heritage, is imperative. Our workers have the right to set boundaries. This includes providing mental health days and allowing them to set the limits that they feel comfortable with for each individual client.

  • Education is imperative.

    Our staff take the role of the educator, both in educating your dog in desensitization procedures and in communicating to you what your dog is communicating to us about their grooming experience. We want our clients to be happy, but we want our four-legged clients happy first. Every staff member receives extensive training in gentle handling techniques, the Pawsitive grooming experience, and quality styling.

 

If Pawsitivity’s mission resonates with you, we would love to invite your pet to visit us and experience the difference of a true spa day!

 

  • “I tried other local groomers and Pawsitivity is truly the best. The space is warm and the staff are friendly. I feel good dropping my dog off here because I know they care for her and she always comes home looking great.”

    Katie A.

  • "Loved this place! I took my dog here for the first time today and he came back looking like a pampered prince. He’s been getting groomed for 11 years and has never come home so calm (usually he cries all the way home). I’ve never been to a groomer where there aren’t tons of dogs barking and whining. It took an hour and was worth the price. We’ll be back soon!"

    Leandra T.

  • “My little pup (Lamb Chop) started his life being terrified of the groomers. He was aggressive and would sometimes bite the people working with him. I had eventually given up on groomers altogether and tried doing it at home. I'm so glad that I found Olivia & team at Pawsitivity. She started slow with my dog, bathing him once every 1-2 weeks, and he eventually came to love going to the spa! She has done such a great job getting him used to the environment and different treatments. She always tells me how proud she is of him and how he behaved. He also loves the chance to play with the other dogs at the spa while he's waiting for my return…Now if only I could find a spa this nice for myself...”

    Izzi H.

  • "Our dog, Milo, always enjoys his time here! Paige and all of the other groomers are gentle, nurturing, and dote on our furry friend. Always a positive experience. Always a great haircut!"

    Erica S.

Follow Pawsitivity on Instagram!

Sassy senior Lucky showing off his new haircut to the neighborhood 🌸🌿
Cleo had a blast at her first appointment and loves her new premium spring-themed bow! 🌼💛
Another Pawsitivity superstar Circuit (aka Princess) 🌟🌈 Check out Circuit's amazing fanny and tail rainbow color from Kristyn! He's also styling with a premium cheetah print tie and adorable red bow above his tail. If your pup is ready to strut
Fluffy superstar Ellie 🌟✨